I was commenting on a friend’s blog post about author branding (linked below), and it got me thinking. I thought I’d share some of my thoughts with you all and see what you think as readers and writers.
Since the Internet opened ways for authors to have more control of, and responsibility for, marketing their books, writers at all stages have been told to develop a brand, something that would be tied to their books in readers’ minds.
On the surface, this makes a lot of sense because you want your name or titles to come to mind whenever a particular concept is mentioned. This is what advertising attempts to do with other types of products, which has proven successful. Marketing journals often talk about how what matters is name recognition, which is why good and bad attention serves a purpose. When someone is scanning the shelves, they’re more likely to pick up the book with an author they have heard of, even if they don’t remember where or when that connection was made. Read the rest of this entry »